Four advertorials prepared by Giles for Shell Global Solutions for use in the International Herald Tribune . Four key subject themes (one for each successive week) include: 1. The Energy Challenge 2. Respect for People and Environmental Responsibility 3. Technology and Innovation 4. Preferred Partners 1. The Energy Challenge Can we produce enough sustainably? The greatest challenge of the century is to produce sufficient energy to feed future global demand – energy that is clean, efficient and low in emissions of carbon dioxide. And just as energy companies the world over must supply increasing quantities of affordable energy to fuel continued economic growth, so they must maintain supply security by exploring diverse sources. Shell Global Solutions works strategically with energy producers to provide solutions that are gold-plated and long term. Our focus is to harness appropriate technology, engineering and investment expertise to assist governments, consortia and individual companies to achieve these essential goals. 2. Environmental Responsibility and Respect for People Can we conserve our prime resources? The sustainable production of energy from fossil fuels and alternative sources depends on three factors: producing cleaner supplies more efficiently even as we develop resources in remoter, deeper and environmentally more vulnerable areas; ensuring the wellbeing and quality of life of people living near producing and processing locations; and improving safety standards for employees and contractors. These are baselines for Shell Global Solutions, a group of technical consultancy companies supporting energy companies worldwide. We work innovatively with clients to develop better CO2 management and cleaner energy processing techniques and we strive for best practice, upstream and downstream. 3. Innovation and Technology How do we make it work? Innovation is the oil of progress. It improves efficiency, boosts performance and profits. It builds value, reputation and morale. Our commitment to innovation and technology enables us to play a leading role in meeting the world’s energy needs. Shell Global Solutions’ clients are major resource owners and energy companies who benefit from commercially successful new and integrated technologies. We work with them onshore and offshore, designing and engineering gas to liquids and coal gasification plants; introducing technologies to manage and minimise CO2; steering new product advances in transport biofuels and cleaner, greener lubricants. The oils of progress. 4. Preferred Partners Can we work with you? A good working relationship is about understanding and pursuing common goals while trusting the input of everyone involved. An excellent working relationship is when the goals are achieved then exceeded throughout the value chain as the team builds in more opportunity. Shell Global Solutions offers great experience and expertise in oil, chemical and gas industries across the world. There are 4,700 of us who seek best practice and better performance. Obviously, we wish for excellent working relationships but time, shared knowledge and results usually come first. |
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Adverts and Advertorials |
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Giles Emerson, |
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